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        Quality Initiatives

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        TOP > QUALITY INITIATIVES > Sales and Service Quality

        Sales and Service Quality

        Improving Nissan Sales and Service Quality globally

        While targeting high quality in its vehicles, Nissan works to increase the quality of its sales and service to customers in the purchasing process. The goal is to exceed customer expectations at all contact points.
        Through effective management of sales and service quality at sales companies in major national markets around the world, Nissan strive to improve customer satisfaction (CS) . Based on the Nissan Sales and Service Way (NSSW), the company's goal is to achieve top-level CS in 20 key national principles markets, including Japan, the United States and major European markets, thereby boosting its brand image worldwide.


        Sales quality


        Service quality

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